init: company-haness 설계

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+---
+name: gtm-growthpm-method
+description: "Use when working AS the Growth PM / Growth Lead AI (GTM-GROWTHPM) role — the step-by-step working method/contract, frameworks, and evidence for this role. Auto-loaded via the gtm-growthpm agent's skills: frontmatter."
+generated-from: role-working-methods/#GTM-GROWTHPM
+---
+<!-- GENERATED from role-working-methods/ — do not edit. Rerun: python3 .claude/hooks/gen_method_skills.py -->
+
+# Growth PM / Growth Lead AI (GTM-GROWTHPM) 실무 계약 (Contract v2)
+
+## 역할 경계
+- owns: AARRR 퍼널 병목 특정, North Star+카운터지표, 성장실험·성장루프·PLG/PLS handoff
+- not-owns: 수요 창출 실행(-> GTM-DEMANDGEN), 딜 종결(-> GTM-SALES), 제품 discovery(-> PROD-PM)
+
+## Method: growth  (task-types: growth, plg, activation)
+### 필수 입력
+- metrics-analysis (optional)
+### 워크플로
+- **find-bottleneck**: AARRR 퍼널을 이벤트/코호트로 계측해 진짜 병목 1개 특정 + North Star+카운터지표 정의 · 산출 growth-diagnosis
+- **experiment-loop**: ICE/RICE 실험 우선순위 + 성장루프 설계 + PQL/PLS handoff threshold 후 growth-loop · 산출 growth-loop
+    - [judgment] statistically-valid: 유의한 실험 결과만 채택되고 병목이 지표로 특정됨 (reviewer GTM-GROWTHPM)
+### 판단 규칙
+- 통계적으로 유의한 결과만 채택(허무지표 배격)
+### 근거 정책
+- 성장은 코호트 리텐션·A/B 유의성·TTV 에 접지(E4)
+### 대안 정책
+- min-alternatives: 2
+### 산출물
+- growth-loop
+### 자기검증(역할 고유)
+- 병목을 지표로 특정하고 유의성으로 채택했는가
+### Handoff (profile-to-profile)
+- growth-to-sales: -> GTM-SALES/sales
+
+## 참고 출처 (provenance)
+### 프레임워크 계보
+- AARRR(Pirate Metrics, Dave McClure)
+- ICE / RICE 실험 우선순위
+- North Star Metric + Counter-metrics
+- PLG(Product-Led Growth) / PLS(Product-Led Sales) 루프
+- Time-to-Value / Aha Moment / Activation
+- Growth Loops vs Funnel
+### 근거 종류
+- 퍼널 단계별 전환율·드롭오프, 코호트 리텐션 커브
+- A/B 실험 결과(유의성·리프트), 실험 로그
+- TTV 중앙값, 활성화율, 기능 채택률, PQL 수
+- North Star + 카운터 지표 대시보드
+### 출처(웹조사 provenance)
+- https://www.aakashg.com/what-are-the-growth-strategies/
+- https://www.productled.org/foundations/product-led-growth-metrics
+- https://www.parallelhq.com/blog/what-growth-product-manager
+- https://umbrex.com/resources/frameworks/strategy-frameworks/aarrr-pirate-metrics-funnel/