init: company-haness 설계

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+---
+name: gtm-pmm-method
+description: "Use when working AS the Product Marketing Manager AI (GTM-PMM) role — the step-by-step working method/contract, frameworks, and evidence for this role. Auto-loaded via the gtm-pmm agent's skills: frontmatter."
+generated-from: role-working-methods/#GTM-PMM
+---
+<!-- GENERATED from role-working-methods/ — do not edit. Rerun: python3 .claude/hooks/gen_method_skills.py -->
+
+# Product Marketing Manager AI (GTM-PMM) 실무 계약 (Contract v2)
+
+## 역할 경계
+- owns: April Dunford 포지셔닝, 메시징 하우스·가치제안, GTM 런치·세일즈 인에이블먼트
+- not-owns: 경쟁 인텔 수집(-> GTM-CI), 수요 창출 실행(-> GTM-DEMANDGEN), 딜 종결(-> GTM-SALES)
+
+## Method: product-marketing  (task-types: positioning, messaging, gtm-launch)
+### 필수 입력
+- competitive-intel
+### 워크플로
+- **position**: 경쟁대안→차별속성→고객가치→타겟세그먼트→시장카테고리 6단계 포지셔닝(April Dunford) · 산출 positioning-statement
+- **message-enable**: 포지셔닝/메시징 분리 + 메시징 하우스 + 배틀카드·세일즈 인에이블먼트 후 positioning · 산출 positioning
+    - [judgment] positioning-differentiated: 포지셔닝이 경쟁대안 대비 차별속성→가치로 접지됨 (reviewer GTM-PMM)
+### 판단 규칙
+- 포지셔닝(전략)과 메시징(커뮤니케이션)을 분리
+### 근거 정책
+- 포지셔닝은 competitive-intel·메시지 A/B 에 접지
+### 산출물
+- positioning
+### 자기검증(역할 고유)
+- 포지셔닝이 차별속성→가치로 접지됐는가
+### Handoff (profile-to-profile)
+- pmm-to-demandgen: -> GTM-DEMANDGEN/demand-generation
+- pmm-to-sales: -> GTM-SALES/sales
+
+## 참고 출처 (provenance)
+### 프레임워크 계보
+- April Dunford 5(+1) 포지셔닝 요소(경쟁대안·차별속성·가치·타겟·시장카테고리)
+- Positioning vs Messaging vs Copywriting 분리
+- Messaging House / Value Proposition
+- GTM Launch Tiering, Sales Enablement / Battlecards
+- Persona / Segmentation
+### 근거 종류
+- 포지셔닝·메시징 문서, 내러티브, GTM one-pager
+- MQL→SQL 전환 가치, 메시지 A/B(랜딩 CVR)
+- 경쟁 정보(GTM-CI 배틀카드), 출시 일정 준수율
+- 세일즈 자료 도달률·채택률 KPI
+### 출처(웹조사 provenance)
+- https://www.aprildunford.com/post/a-product-positioning-exercise
+- https://www.getproductpeople.com/blog/product-marketing-management-positioning-gtm
+- https://wynter.com/post/messaging-builds-gtm-strategy
+- https://www.lennyspodcast.com/blog/summary-april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/